25 — 26OCTOBER 2017
Annual event for the leading players of the MICE industry
‎Metropol Moscow Hotel
NEWS
24 October

Destination Pattaya: новые возможности для семейного отдыха

16 October

Switzerland calling - Webinar on Lausanne by SCIB on October 17, 2017

13 October

Passion for Events by In Out Travel & Events

3 October

Новый уникальный отель в Мексике UNICO 20°87° Hotel Riviera Maya 5*

2 October

St.Regis Moscow Nikolskaya exhibiting at the IMG Show for the first time

Aims of the International MICE Geography
Show Russia

acquaintance

Introduction of prospective MICE destinations to Russian corporate buyers

Communication

A unique format of communication for meetings and event industry participants

Progress

Professional education and growth of MICE buyers and providers

Experts

Nikolay
Gulyaev

Head of department of sport and tourism

Vladimir
Shebanov

ROID Translation Agency General Director

Irina
Kuzmina

Events and Business Travel Department LLC GAZPROMNEFT NTC

Ekaterina
Samorukova

Special Events Business Travel Supervisor Amway

Olesya
Andreevskaya

Special events manager Mary Kay Russia

Nikolay
Velichko

Travel manager URALCHEM

Anzhelika
Snitko

Senior Event Manager Bayer

Oksana
Afanasieva

Head of Business Travel GAZPROM NEFT

Evgeniya
Solovtsova

Communication manager Merck

Philipp
Lookianenko

General Director HRG Russia

Albert
Latypov

Development Director MAXIMICE

Sergey
Armishev

General Director Special Project Agency

Anna
Kuznetsova

Managing partner Corporate Business Vipservice

Darya
Harytonova

Travel specialist BinBank

Ganessan
Suppiah

Regional Director of Sales UK & Ireland, Nordic and Russia Worldhotels

Maria
Smirnova

Marketing Manager at the representative office of Sivantos GmbH

Anna
Nazyrova

Corporate Services Department Manager of Ernst and Young, an international audit and consulting company, Kazan office

Julia
Manuilova

CEO CITYTRAVEL

Anton
Vert

CEO VertComm

Aleksey
Zayakin

Head of Trade Mark Promotion Group and Internal Communications in Nokian Tyres Russia

Aleksey
Byrba

Presentations consultant

Vladislav
Metreveli

Ex-executive director of National Association of Event Specialists NAES

Oleg
Danilyuk

Директор департамента безопасности «Hyatt Regency Moscow» / заместитель директора департамента безопасности УК «Динамо» (ВТБ Арена парк), спикер МВА МГИМО

Vera
Neshadina

Qualitative research department consultant of GfK Rus

PROGRAMME

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program
24
October
HOSTED BUYER ORIENTATION DAY
Azimut Olympic Hotel Moscow (Olympiyski av., 18/1, Moscow)
18:00 - 19:30 Introductory seminar
19:30 - 21:00 Networking cocktail
25
October
WORKSHOP DAY
The Ritz-Carlton, Moscow (Tverskaya str., 3, Moscow)
09:00 - 9:50 Registration 
10:00 - 14:00 Individual meetings of exhibitors and buyers*
11:00 - 14:00 Educational programme Buyers Lounge**
14:00 - 14:50 Lunch
15:00 - 18:00 Individual meetings of exhibitors and buyers *
15:00 - 18:00 Educational programme Buyers Lounge**
18:00 - 22:00 Final cocktail

* On preliminary appointment in the online account

**Only for hosted buyers, corporate buyers and TMC representatives, MICE and event agencies that have registered for the workshop


26
October
EDUCATIONAL CONFERENCE
Museum of Russian Impressionism (Leningradsky prospekt, 15 bld 11, Moscow)
9:00 - 10:00 Registration*
Hall I (simultaneous interpreting)
10:00 - 11:30 Make MICE Wise. Study cultural differences for organizing successful events
Ganessan Suppiah, Regional Director of Sales UK & Ireland, Nordic and Russia, Worldhotels

Consumer trends. Travel & MICE as an impressions industry
Vera Neschadina, Consultant, Qualitative Research, GfK Rus 

Global consumer trends, the way they affect the consumer market of goods and services. The way these trends affect the Travel & MICE industry.
Impressions industry concept and its manifestation in the current trends in individual and business travel. What do Russian travellers value?
Results of GfK and ACTE research. Travel & MICE market in the eyes of buyers and providers.

Safe & Secure. How to ensure the safety on corporate events?

Oleg Danilyuk, Head of Security Department HYATT REGENCY MOSCOW PETROVSKY PARK


Security as the basis of event success 
Security as interaction between organizers and participants
Security: venue and staff

Collaboration era: sport in museums, lecture parties, races at conferences
Dmitry Saveliev, independent expert

11:30 - 12:15 Lunch
12:15 - 14:00 More than just an event... charity in MICE
Evgeniya Solovtsova, Communications manager Merck 
Is it possible to include charity projects into event program?
Is our society ready for it?
The way any event manager or a MICE agency may become between event participants and those who need help
Where to draw ideas from?

The way to solve your business tasks with business events
Maria Smirnova, Head of marketing department Sivantos GmbH 
A big idea, how to choose the right topic that will keep the customers interested
Event branding and naming
Promotional campaign: how to get a big effect of a small budget
Sponsor integrations and whether partners are needed at a business event
Event efficiency: how to set the right goals and to assess the result

Panel discussion Technologies in MICE

Moderator – Philipp Lukyanenko, General Director HRG Russia


Experts:

Kirill Rozhkovsky, Development director Eventicious


Anzhelika Snitko, Senior Event Manager BAYER


Lily Shurlygina, Director of sales and marketing NOVOTEL IBIS ADAGIO MOSCOW KIEVSKAYA

Hall II (in Russian, without simultaneous interpreting) Skills you need
10:00 - 11:30 Old things in a new light: the art of presentations
Aleksey Burba, presentations consultant

The components of a successful presentation. Product, structure, presentation, screens.
Goal-setting. Why some goals help and others do not, although they look correct from the point of view of the business.
Emotional structure. The difference of history from a history book. And how to use it in presentations.
The algorithm of structure compilation. How to make fewer mistakes and to prepare the speech scenario quicker.
Argumentation. How long you should talk about the product. How and what with to appeal.
Screen design. Why it is important. And what to do to make it better.
What does the audience really want?



13:30 - 15:00    Coffee break and museum excursion


* Only for participants of workshop on October, 25

GALA DINNER*
SHELK Banquet Hall (Savvinskaya embankment, 12 bld. 10G, Moscow)


17:30 - 20:00

    

   Beauty and drawing master classes for early birds

 


18:30 - 20:00

   

   Welcome reception



20:00 - 23:00    

    

   Gala dinner (by invitation only)

* On preliminary invitation of the organizers


Partners

Locations

October 24
Azimut Olympic Hotel Moscow
(Olympiyski av., 18/1, Moscow)
55.785124,37.624151
October 25
The Ritz-Carlton, Moscow
(Tverskaya str., 3, Moscow)
55.7716058,37.5970174
October 26
Museum of Russian Impressionism
(Leningradsky prospekt, 15 bld 11, Moscow)
55.780354,37.570303
October 26
S.H.E.L.K
(Savvinskaya naberezhnaya 12, bld 10G, Moscow)
55.732089,37.561478