25 — 26OCTOBER 2017
Annual event for the leading players of the MICE industry
‎Metropol Moscow Hotel
NEWS
22 September

MAXIMICE and Golden Puzzle

18 September

Movenpick Hotels & Resorts dives deepento into Asia

12 September

It'a all about FIFA

12 September

Sochi is inviting MICE professional to join their fam trip

11 September

Monaco calling

Aims of the International MICE Geography
Show Russia

acquaintance

Introduction of prospective MICE destinations to Russian corporate buyers

Communication

A unique format of communication for meetings and event industry participants

Progress

Professional education and growth of MICE buyers and providers

Experts

Ekaterina
Samorukova

Special Events Business Travel Supervisor Amway

Olesya
Andreevskaya

Special events manager Mary Kay Russia

Nikolay
Velichko

Travel manager URALCHEM

Anzhelika
Snitko

Senior Event Manager Bayer

Oksana
Afanasieva

Head of Business Travel GAZPROM NEFT

Evgeniya
Solovtsova

Communication manager Merck

Philipp
Lookianenko

General Director HRG Russia

Albert
Latypov

Development Director MAXIMICE

Sergey
Armishev

General Director Special Project Agency

Anna
Kuznetsova

Managing partner Corporate Business Vipservice

Darya
Harytonova

Travel specialist BinBank

Ganessan
Suppiah

Regional Director of Sales UK & Ireland, Nordic and Russia

Maria
Smirnova

Marketing Manager at the representative office of Sivantos GmbH

Anna
Nazyrova

Corporate Services Department Manager of Ernst and Young, an international audit and consulting company, Kazan office

Julia
Manuilova

CEO CITYTRAVEL

Anton
Vert

CEO VertComm

Aleksey
Zayakin

Head of Trade Mark Promotion Group and Internal Communications in Nokian Tyres Russia

Aleksey
Byrba

Presentations consultant

PROGRAM

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program
24
October
HOSTED BUYER ORIENTATION DAY
Azimut Olympic Hotel Moscow (Olympiyski av., 18/1, Moscow)
18:00 - 19:30 Introductory seminar
19:30 - 21:00 Networking cocktail
25
October
WORKSHOP DAY
The Ritz-Carlton, Moscow (Tverskaya str., 3, Moscow)
9:00 - 9:50 Registration of participants
10:00 - 14:00 Individual meetings of exhibitors and hosted buyers*
11:00 - 14:00 Educational program Buyers Lounge**
14:00 - 14:50 Lunch
15:00 - 18:00 Individual meetings of exhibitors and hosted buyers *
15:00 - 18:00 Educational program Buyers Lounge**
18:00 - 22:00 Final cocktail

* On preliminary appointment in the online account

**Only for hosted buyers, corporate buyers and TMC representatives, MICE and event agencies that have registered for the workshop

26
October
EDUCATIONAL CONFERENCE
Museum of Russian Impressionism (Leningradsky prospekt, 15 bld 11, Moscow)
9:00 - 10:00 Registration*
Hall I (simultaneous interpreting)
10:00 - 11:30 Make MICE Wise. Study cultural differences for organizing successful events

Ganessan Suppiah, Regional Director of Sales UK & Ireland, Nordic and Russia, Worldhotels

Consumer trends. Travel & MICE as an impressions industry

GfK
Global consumer trends, the way they affect the consumer market of goods and services. The way these trends affect the Travel & MICE industry.
Impressions industry concept and its manifestation in the current trends in individual and business travel. What do Russian travellers value?
Results of GfK and ACTE research. Travel & MICE market in the eyes of buyers and providers.


Collaboration era: sport in museums, lecture parties, races at conferences

Dmitry Saveliev, Deputy head of the Direction of Educational Programs in Culture and Art

Panel discussion
11:30 - 12:15 Lunch
12:15 - 14:00 More than just an event ... charity in MICE

Evgeniya Solovtsova, communications manager of Merck Group

The way to solve your business tasks with business events

Maria Smirnova, head of marketing department of Sivantos GmbH representative office
A big idea, how to choose the right topic that will keep the customers interested
Event branding and naming
Promotional campaign: how to get a big effect of a small budget
Sponsor integrations and whether partners are needed at a business event
Event efficiency: how to set the right goals and to assess the result


An ideal size 90/60/90 or F&B secrets for events

Up in the air: a plain talk with the crew

Hall II (in Russian, without simultaneous interpreting) Skills you need
10:00 - 11:30 Old things in a new light: the art of presentations

Aleksey Burba, presentations consultant

The components of a successful presentation. Product, structure, presentation, screens.
Goal-setting. Why some goals help and others do not, although they look correct from the point of view of the business.
Emotional structure. The difference of history from a history book. And how to use it in presentations.
The algorithm of structure compilation. How to make fewer mistakes and to prepare the speech scenario quicker.
Argumentation. How long you should talk about the product. How and what with to appeal.
Screen design. Why it is important. And what to do to make it better.
What does the audience really want?
The art of public speaking

* By preliminary registration through the personal account

GALA DINNER
SHELK Banquet Hall (Savvinskaya embankment, 12 bld. 10G, Moscow)
18:30 - 22:00 «MICE Dream» Gala Dinner*

* On preliminary invitation of the organizers

Partners

24 октября
Azimut Olympic Hotel Moscow
(Олимпийский пр., 18/1)
55.785124,37.624151
25 октября
The Ritz-Carlton, Moscow
(Тверская ул., 3 cтр. 10Г)
55.7716058,37.5970174
26 октября
Музей русского импрессионизма
(Ленинградский пр., 15с11)
55.780354,37.570303
26 октября
Банкетный комплекс «Ш.Ё.Л.К»
(Саввинская набережная, 12 cтр. 10Г)
55.732089,37.561478