MAXIMICE and Golden Puzzle
Movenpick Hotels & Resorts dives deepento into Asia
It'a all about FIFA
Sochi is inviting MICE professional to join their fam trip
Introduction of prospective MICE destinations to Russian corporate buyers
A unique format of communication for meetings and event industry participants
Professional education and growth of MICE buyers and providers
Special Events Business Travel Supervisor Amway
Special events manager Mary Kay Russia
Travel manager URALCHEM
Senior Event Manager Bayer
Head of Business Travel GAZPROM NEFT
Communication manager Merck
General Director HRG Russia
Development Director MAXIMICE
General Director Special Project Agency
Managing partner Corporate Business Vipservice
Travel specialist BinBank
Regional Director of Sales UK & Ireland, Nordic and Russia
Marketing Manager at the representative office of Sivantos GmbH
Corporate Services Department Manager of Ernst and Young, an international audit and consulting company, Kazan office
Head of Trade Mark Promotion Group and Internal Communications in Nokian Tyres Russia
|18:00 - 19:30||Introductory seminar|
|19:30 - 21:00||Networking cocktail|
|9:00 - 9:50||Registration of participants|
|10:00 - 14:00||Individual meetings of exhibitors and hosted buyers*|
|11:00 - 14:00||Educational program Buyers Lounge**|
|14:00 - 14:50||Lunch|
|15:00 - 18:00||Individual meetings of exhibitors and hosted buyers *|
|15:00 - 18:00||Educational program Buyers Lounge**|
|18:00 - 22:00||Final cocktail|
* On preliminary appointment in the online account
**Only for hosted buyers, corporate buyers and TMC representatives, MICE and event agencies that have registered for the workshop
An event not for the sake of the event: how to measure and to increase ROI of a corporate training or an eventSergey Armishev, General director of Special Pro Agency
Linguistic support of international events: how to make foreign participants feel comfortableVladimir Shebanov, development director of Roid Translation Agency
XYZ: efficient approaches to event planning for different generations of employeesAnna Nazyrova, manager, corporate service department, EY Kazan
Soul-stirring marketingAnton Vert, founder and CEO of VertComm ltd
What to give partners and customers as a present this year? Best sellers, novelties, cases. Touching is allowed!
A night at a hotel: secrets of hotel booking for business trips and events during FIFA 2018Julia Manuilova, general manager of City Travel
Super food for good work and a happy life. Catering trends
|9:00 - 10:00||Registration*|
|Hall I (simultaneous interpreting)|
|10:00 - 11:30||Make MICE Wise. Study cultural differences for organizing successful events
Ganessan Suppiah, Regional Director of Sales UK & Ireland, Nordic and Russia, Worldhotels
Consumer trends. Travel & MICE as an impressions industry
Global consumer trends, the way they affect the consumer market of goods and services. The way these trends affect the Travel & MICE industry.
Impressions industry concept and its manifestation in the current trends in individual and business travel. What do Russian travellers value?
Results of GfK and ACTE research. Travel & MICE market in the eyes of buyers and providers.
Collaboration era: sport in museums, lecture parties, races at conferences
Dmitry Saveliev, Deputy head of the Direction of Educational Programs in Culture and Art
|11:30 - 12:15||Lunch|
|12:15 - 14:00||More than just an event ... charity in MICE
Evgeniya Solovtsova, communications manager of Merck Group
The way to solve your business tasks with business events
Maria Smirnova, head of marketing department of Sivantos GmbH representative office
A big idea, how to choose the right topic that will keep the customers interested
Event branding and naming
Promotional campaign: how to get a big effect of a small budget
Sponsor integrations and whether partners are needed at a business event
Event efficiency: how to set the right goals and to assess the result
An ideal size 90/60/90 or F&B secrets for events
Up in the air: a plain talk with the crew
|Hall II (in Russian, without simultaneous interpreting) Skills you need|
|10:00 - 11:30||
Old things in a new light: the art of presentations
Aleksey Burba, presentations consultant
The components of a successful presentation. Product, structure, presentation, screens.
Goal-setting. Why some goals help and others do not, although they look correct from the point of view of the business.
Emotional structure. The difference of history from a history book. And how to use it in presentations.
The algorithm of structure compilation. How to make fewer mistakes and to prepare the speech scenario quicker.
Argumentation. How long you should talk about the product. How and what with to appeal.
Screen design. Why it is important. And what to do to make it better.
What does the audience really want?The art of public speaking
* By preliminary registration through the personal account
|18:30 - 22:00||«MICE Dream» Gala Dinner*|
* On preliminary invitation of the organizers